Does your target audience know you exist? You can have the most amazing product or service but still struggle to generate business if your customers have never heard of you.
Marketing is all about connecting with your audience where they are, at the right time and using the right format. Digital channels allow brands and businesses to reach customers where they are spending an increasing amount of time – online. Another advantage of digital over simply traditional methods is the data that can be derived about your customers that will allow you to target your users more effectively.
Our digital marketing services cover a mixture of pull and push marketing. The main difference between pull and push marketing is how you approach your customers. With pull marketing, you’re motivating customers to seek out or stumble upon your business, whereas with push marketing you’re taking the product directly to the customer. Both approaches are valuable.
Our digital marketing services cover five core activities:
So how can we help?
First, we’ll work with you to define goals for your digital marketing activities. Is it to increase sales or subscriptions, to increase traffic to your website, or simply as a brand building exercise?
Once these are defined we’ll agree on what mix of our 5 main activities will help to achieve them. Although all may be relevant, to get the best results we’ll target the activities best suited to your business and target audience.
Next we’ll draw up a strategy for each of the activities as well as put together the relevant content to be distributed – be this an article, or to design social media posts.
Finally, we’ll run the agreed strategy working to achieve the agreed upon goals. All you need to do is choose your preferred package below based on the number of hours we dedicate to your project each week.
At the end of each month, we’ll provide comprehensive reporting on the activities carried out that month, analytics and stats (engagement, open/clickthrough rates), to ensure we’re meeting the set goals.
Goals: Daytime Healthcare Recruitment had 3 main goals: drive traffic to the site; advertise new jobs/brand awareness; and convert visitors to registered candidates.
Activities: We created a range of graphics to post on their social media platforms – Facebook, LinkedIn and Twitter, as well as designed covers for all three platforms. We also ran one paid ad campaign on Facebook to promote the quick and easy registration process.
Result: We achieved a 150x increase in social media traffic to the website and the Facebook ad had over 500 engagements.
We understand that keeping an eye on cash flow is really important for small business owners. So we also offer our design services for individual marketing elements which you can use as you choose.
Graphics for Facebook, Instagram, Pinterest, Twitter, LinkedIn YouTube, Google+, and Etsy to name a few. This can be either for feeds or stories
Covers and headers for Facebook, Instagram, Pinterest, Twitter, LinkedIn YouTube, Google+, and Etsy to name a few
Facebook, Skyscraper and Leaderboard ads
Invitation cards, programmes
Get in touch for individual prices – complete the inquiry form below or send an email to firstname.lastname@example.org.
We’ll work with you to determine the mix of activities that will best achieve your digital marketing goals.
Planning for (including writing up content or designing digital assets accordingly) as well as implementing the agreed upon strategy. We also provide a comprehensive report each month of activities and analytics. Essentially, you don’t have to worry about your digital marketing – think of us as your outsourced marketing team.
No you don’t, although we ask clients for a minimum initial trial period of 3 months so there’s enough time to show meaningful results. Beyond that, you can simply give us 30 days’ notice if you want to cancel your package.
Do you find yourself looking at a competitors Instagram feed and wondering how they keep it looking so beautifully curated? Or are you scratching your head about the best time of the day to post that piece of content you spent so long producing in order to get the best engagement?
Social media is becoming an increasingly important channel and you’ll find that many people will first encounter your organisation via social media. In fact, in some industries you’ll generate more business via social media than your website.
Keeping in mind your overall goals for your digital marketing activities, we’ll work with you to define your social media brand/presence – what are you trying to achieve on the various platforms?
We’ll define your target audience and their interests. What makes them tick?
We’ll identify a theme and some broad categories of topics – so you’re never left scratching your head wondering what to post about.
Finally, we’ll equip you with the tools and training you need to create beautiful graphics (no Photoshop knowledge needed!) and automate your content delivery – including calendars – as well as the best sources for beautiful stock imagery for your business.
Planning your Instagram feed is crucial to ensure it portrays the overall image that you want. As it’s such a visual platform, how the overall grid looks is as important as each individual post and so we plan posts in grids of 9 or 12. This ensures that each grid tells a cohesive story.