In layman’s terms, search engine optimisation (SEO for short) are activities to optimise your website’s content so that you appear higher up in search results for the keywords relevant to your business.
Here are 5 easy ways to improve your site’s SEO:
1. Publish Relevant Content
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance.
Identify and target a set of keyword phrases for your business, or for each of your line of products or services. Think about how your ideal client/customer might search for that specific content. Once identified, ensure you’ve used these phrases throughout your content.
A key warning here — don’t overdo it. You still want your language and writing style to read naturally. Never sacrifice good writing for SEO. The best pages are written for the user, not for the search engine.
2. Update Your Content Regularly
Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
3. Metadata, Metadata, Metadata
When designing your website, each page contains a space between the tags to insert metadata, or information about the contents of your page. Examples of metadata include:
- Title Metadata
Title metadata is responsible for the page titles displayed at the top of a browser window and as the headline within search engine results. It is the most important metadata on your page.
- Description Metadata
Description metadata is the textual description that a browser will use in your page search return. Think of it as your site’s window display—a concise and appealing description of what is contained within, with the goal of encouraging people to enter. A good meta description will typically contain two full sentences.
4. Have a link-worthy site
Focus on creating relevant links within the text. Instead of having “click here” links, try writing out the name of the destination. “Click here” has no search engine value beyond the attached URL, whereas “Our Digital Marketing Services” is rich with keywords and will improve your search engine rankings as well as the ranking of the page you are linking to.
5. Use alt tags
Always describe your visual and video media using alternative text descriptions (alt tags for short). They allow search engines to locate your page, which is crucial—especially for those who use text-only browsers or screen readers.
These are only a few of the many methods for improving your search engine ranking. If you want to learn more, this Google resource gives more information.
If you need help with this, we’re more than happy to help. Get in touch with us via the Contact page, or email firstname.lastname@example.org