Whether you’re just starting out and building your first email list, or wondering if it’s time to migrate from another tool and looking at alternative options, the question you’ll have is what tool do I even use?
Well, thankfully you’re in the right place as this week I’m giving you the full lowdown on ConvertKit. If you haven’t heard of it yet, don’t worry you’re not alone as it’s still fairly new when compared to the other email marketing providers out there. However, it is now really coming into its own, getting noticed and gaining some serious traction.
When it comes to building and growing your business, I love this quote by Erik Harbiston:
So you see, while social media marketing is important, email marketing is typically where you seal the deal and where the real money is. Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company, and is one of the many reasons why your email list is your most powerful marketing tool.
Email marketing is your opportunity to nurture connections made elsewhere with informative, entertaining and, most importantly, PERSONALISED emails. It’s what’s going to keep them coming back and wanting more from you, and ultimately get them to purchase from you. Which is why you need a decent, easy to manage marketing service that makes creating those emails, automations and landing pages a doddle.
What does ConvertKit do?
ConvertKit allows you to build and nurture your email list, and eventually sell to them – using intelligent automations to send relevant, personalised emails about your products and services to the right people at the right time.
You have the capability to create unlimited landing pages and even sell products directly from the tool (the features you have do depend on what package you sign up for).
One of my favourite features is being able to automate your sales funnel (now I know you know what a sales funnel is because you read the blog last week about lead magnets, didn’t you? No… Okay, well don’t forget to pop over and take a read once you’ve finished here). It saves me so much time each month having my sales funnel automated.
How much is it going to cost me?
I get it. When you’re just starting your business, you need to keep an eye on costs if you’re going to be profitable.
ConvertKit is slightly more expensive than some of the other platforms out there – which I appreciate may not be what you want to hear – but the age old saying of “you get what you pay for” really does come into effect here. When you need to ensure the emails and campaigns you’re working on are reaching your subscribers on time and landing in their inbox (and not bouncing into their spam); it’s worth paying that little bit extra for. ConvertKit actually claim to have an extremely high delivery rate of 98% meaning your emails are more likely to end up in the inbox – which is exactly where they belong
I’m a beginner though – is it really that easy to use?
Yes it really is. Many of the email marketing platforms all share very similar functions. Convertkit however, just feels so much more intuitive when setting up. Everything just works, there are no hidden hurdles lurking, no hidden costs you’ll discover after signing up for the free platform and for someone completely new to the platform – you’ll be sending out automated broadcasts within an hour and smashing them like a pro.
ConvertKit also offers up free courses and training for those that are new to email marketing and gives you a clear set of directions in helping your business thrive. With four modules and twenty lessons in each course – all available for anyone signing up, even on the free plan – this really is an incredible level of support. In fact, one of the biggest benefits of using Convertkit is their level of support and the ease of use and functionality of the platform.
ConvertKit Broadcasts – also known as campaigns
Sending out broadcasts, or campaigns, in Convertkit is as easy as creating an email and clicking ‘send’. You also have the ability to send broadcasts to specific groups of people that have clicked on different links and signups within your website.
There are three templates to choose from which keeps things nice and easy, and the plain text emails are ideal for ensuring your emails look personal and tailored to the individual, as opposed to mass marketing emails.
Setting up automations and sequences
Automations can be triggered based on a number of different actions and triggers in combination with other sequences that you set up. With five points of entry it doesn’t feel like a long winded process and once you’ve produced the content; each automation can be set up and ready to go within the hour. Being able to send timed and targeted emails gives you more time to focus on growing the business and getting back to doing what you do best.
Convertkit works with over 70 integration partners, from ecommerce sites such as WordPress via Woocommerce (obviously) to other beneficial integrations such as lead capture, affiliate management to list tracking and analytics. They offer live video training and on demand workshops, tutorials and offer up a vast range library of content available to you.
Pros and Cons for using ConvertKit
- They offer a flexible tagging system for creating focused automated campaigns and sequences
- Ideal if you want to create targeted campaigns
- In-built landing page editor
- Simple and easy to use
- Excellent user experience
- Responsive support – in terms of the support offered by an email marketing service (having dabbled in other platforms – Converkit’s support is second to none)
- You want to send visual emails, I mentioned earlier that there are only three email templates available, now this can be either a con or pro depending on your preference. I actually like the idea of only three text based options. It means you don’t spend hours creating fancy, high imagery emails that’ll head straight for the spam box. Text emails feel more personalised and less like a marketing campaign, but that’s just one woman’s opinion
- Not ideal if you have a tight budget. Whilst it does offer up a free plan, the functions of the free service may be a little too limited for you, and you won’t have access to the automated funnels and sequences
- The free service doesn’t include a free migration from other platforms so if you’ve thousands of subscribers already, you may need to work your magic downloading these to a CSV file and then uploading which can take time. If you’re starting a new list though, no worries here
And the Verdict is?
Having used a number of different platforms in the past myself, including MailChimp and Hubspot, ConvertKit really is a great platform for creators and businesses alike that need a simple and yet powerful tool to create automations and sequences. If you don’t want to spend countless hours on the nitty gritty and just want to get down to connecting with your audience and building on those connections, then ConvertKit is definitely for you.
As you delve into the world of email marketing, there’s a lot to think about, especially with setting up an automated sales sequence that leads from a lead magnet into a sale/booking. From the thank you email to the nurture sequence (how many emails and what to write in them), it needs careful and strategic mapping for this to convert. Book a strategy session with me here and I will help you map out your profitable funnel.
Are you already using ConvertKit? If so, drop me a comment below and let me know how you’re finding it.