PROJECT: WEBSITE BUILD, LOGO DESIGN, AND BUSINESS PROCESS AUTOMATION
Morayo is a Life and Leadership Coach, and came to us wanting help with a new logo and website for her business. She had just completed her coaching qualifications and was ready to start taking on clients.
She wanted a simple one-page website, with the main aim to give visitors an understanding of what services she offered, allow them to contact her with any questions, and ultimately book and introductory call. She was also keen to streamline her business processes from the start, and so we implemented automation in her workflow that would save her time, and ultimately money.
LOGO & BRANDING
After getting Morayo to complete a brand questionnaire, we put together a moodboard to represent her vision. As for the colour palette, she liked mint, peach, black and white.
We put together a few logo options for Morayo to consider:
In the end, she went for a modified version of option 3, preferring a mint green over the peach.
The primary goal of the landing page was to convert visitors to booking an introductory call. In addition, it needed to give people more information about Morayo, her methods, as well as how to contact her.
After some research, we settled on Acuity Scheduling as the calendar and booking tool. The platform had many advantages, including being able to take payments from clients who would be booking regular sessions.
We had some amazing feedback from Morayo at the end of the project: