PROJECT: WEBSITE DESIGN
Florens Beauty uses organic, ethically source, natural products – such as shea butter, cocoa butter and mango butter – to create the most gorgeous, handmade skincare products. The founder, Florence, is passionate about high quality care products without harmful chemicals that have a long-term negative effect on the body. All her products are are free of detergents, synthetic fragrances, synthetic colours, artificial preservatives, alcohol, petroleum products, synthetic additives, GMO’s, parabens and sulphates… phew! Talk about yummy goodness!
She wanted a simple website where she could educate her customers on skincare and the natural ingredients she uses, they could find out more about the brand’s ethos and philosophy, and purchase her products.
It goes without saying that we built a responsive site that looked beautiful across all devices. It also included newsletter integration to MailChimp so that visitors could subscribe to receive new blog posts in their inbox, as well as news and special offers. We created an automated campaign in MailChimp that was triggered every time she published a new blog post – no additional effort needed!.
At first, we built the site without full ecommerce ability, as Florence was concerned about her being able to manage it and keep it secure. So customers had to use an order form to place an order, which she then had to manually follow up on for payment and shipping.
After some time using this approach, she realised how time consuming it was and so came back to us. As a second phase, we built her a secure online shop, integrating 2 methods of payment – PayPal or Debit/Credit card using the platform Stripe. This allowed customers to have a seamless checkout experience, as well as removed the manual work needed on her part. Happy days!
Florence gave us some great feedback once it was all launched too: